Russ Wood – Page 3 – Building Strength Through Discipline

June 1, 2015

Expert Suggestions For Facebook Marketing That Really Works

If you have a Facebook account, you are probably already aware of how many people use this social media site daily. But, what you may not be aware of is that Facebook is a wonderful tool a person or business can use for marketing. In this article, you will be given the best Facebook marketing tips around to help you get started.

Engage your customers by replying to their posts as much as possible. It is important to monitor your wall daily and to check out @ messages for your brand as well. Reply right away, particularly if the posting included a complaint or customer service request.

Talk with fans regularly to see what they want. Acknowledge the posts that people make. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Do not neglect your following, as they are the keys to your success.

Create a custom tab for your Facebook page. You can use custom tabs as a welcome locale for all of your new Facebook visitors. It’s a great place to promote your current offerings, products, and services. Plus, it’ll give a little personality to your Facebook page which is always a plus.

Post something every day on your Facebook page. Probably the single most effective way to boost your Facebook marketing is to be an active participant on Facebook. That means writing new posts, sharing new ideas, and passing on interesting things from around the web. The more active you are, the more opportunity there is for people to see your page.

Your Facebook page needs to contain information that your audience is not able to get anywhere else. If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page.

Facebook marketing works best with a defined purpose. Figure out the purpose of your business’s Facebook page, and develop a strategy which is built around that purpose, and design goals that are in line with that purpose. Aligning your Facebook marketing tactics to a single defined goal makes success easier to reach and easier to measure.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

If you have a follower complaining on your Facebook page, try your best to resolve the issue publicly. This will let others know that you are a reputable business and will handle all of your obligations. If you cannot resolve a dispute with a customer publicly, try handling it in private.

Consider investing in Facebook Ads. You can pay a fee to have a certain number of targeted Facebook users see your ad. This is an excellent way to get more subscribers for your page. You will get better results if you offer a discount to the new subscribers or organize a giveaway.

Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.

Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don’t check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.

In conclusion, as a Facebook user, you already know that millions of people use this site. But, before today, you may not have known that it has become a common method of marketing. By properly using the above advice, you can get started on using Facebook marketing to your advantage.

#Facebookpage #Facebookmarketing #FacebookOffers #FacebookAds #RussFWood #RussandNancyWood

May 30, 2015

Email Marketing Tips To Boost Your Business

If your business is not yet using email as a central part of its marketing strategy, you are missing out on one of the most effective forms of marketing there is. Email lets you reach a wide audience of potential customers for very little cost. Read the following article to learn more.

If you want your email marketing messages to get to the right inboxes, target anyone whom you send to. If you already have a core set of fans or followers, offer discounts or promotions to those who get friends to show up. Anyone curious in your products and services probable has known others with similar interests, which mean you, can organically grow your list through existing social relationships.

Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.

You want to make sure that every client has chosen to receive your emails so they don’t feel like you are spamming them. If you don’t have permission, be prepared to not only receive spam complaints but also to lose customers.

Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.

Your email marketing efforts will give you the best results when you coordinate them with the rest of your marketing campaign. Do not work against yourself by unnecessarily duplicating your efforts in several different marketing channels. Make sure that your use of email, social media, and traditional venues are all designed to work well together.

Make sure that your email subscribers know exactly what to expect from you. An excellent way to do this is to make your first email to every new subscriber a default informational message. You should lay out what sort of content you intend to send them, and also indicate the frequency of messages they can expect from you.

Do not send out rough drafts of your content. Write out what you want to say, and then cut the word count in half and rewrite to fit within your new limit. This generates messages that get to the point. Readers want to spend no more than three paragraphs of time reading your message, and maybe not even that.

Your color scheme should be consistent and should reflect your brand. If your colors are all over the board, you will appear amateurish and your efforts may not achieve the results that you desire. You can look on sites like COLOURlovers if you need some good ideas to get you going.

Be sure to ask permission to be able to send information to someone’s email. When asking, be sure to offer something in return. Turn it into something that your customers will look forward to checking instead of dreading it. This will keep your emails from looking and feeling like spam.

Emphasize the benefits of your product or service whenever possible. Subscribers will want to know what’s in it for them, so tell them–in the subject line, in your links, and in your content. Your subscribers will be much more interested in your message if they feel that it can help them in some way.

To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible.

Write good content in your emails. Do not copy something, whether from another site or your own, directly into your email. Emails are not like web pages; they must be short and concise to hold your reader’s attention. That said, the content must be well-written, grammatically correct, and free of spelling errors.

The more you learn about email marketing, the more you should realize just how effective a marketing technique it can be. Once you start using email to promote your business, you will never turn back.

To avoid complications resulting from being identified as a spammer, notify your ISP of your email marketing intentions in advance. If any unhappy reader ever reports you, this will give your ISP the head’s up that your marketing efforts are legitimate. Your ISP may also be able to suggest an upgraded account that eases your email marketing operations.

Just remember the techniques you have learned from this article, and your marketing campaign will yield great results.

#EmailMarketingTips #Subscribers #RussFWood #RussandNancyWood

May 28, 2015

Learn If A Home Business Is Right For You

In a world where finding a new job can be difficult for anyone with even the best credentials, more and more people are creating home businesses. Home businesses allow people to set flexible hours and sell goods and services. For tips on starting a home business, read the following article.

To save money when running a home business be sure to hire a certified accountant. It may seem like an extra expense at first, but the expense from a small error can be far more expensive if you were to be audited. Tax laws change every year and having an accountant will relieve stress and allow you to focus on your business.

Tell your customers on page one of your website, why they should purchase your products or services. Tell them about the benefits and any attractive features; don’t bury that information on subsequent pages. Your customers need to think, first and foremost, that it is smarter to buy from you, instead of your competitors.

As soon as you can, become a member of the Better Business Bureau. Not only will you be listed in all of the bureau’s online material and directories, but it also has immediate impact on your credibility with customers. For a new home business, this simple step can help build quick trust.

Add an extra telephone line into your home office. By doing this, you alleviate the risk of having other family members (especially children) answer your phone. While your family members may have the best intentions at heart, they may not treat the important client phone call with the amount of professionalism that it truly needs.

Find an area in your home that is peaceful and quiet, and make this area your designated work station. This should not be an area that already has a purpose, like the kitchen or your bedroom. Keep it private and free from things that will distract you from work.

You can find a lot of support by joining an online forum. There are tons of websites where home business owners gather and offer quality advice for people in the same position as them. You will find others who have had comparable experiences and who will happily share ideas that they have market tested to keep you from having to reinvent the wheel.

Here is an idea for a home run business! If you are handy with fixing things around the house, you could consider running a Handyman Service. Many homeowners do not have the basic skills to make simple repairs to their homes. Having someone in their neighborhood that they can call on is a welcomed convenience. You can set your own rates by the hour or by the project, and have full control over what jobs you want to take.

When approaching a home business, it is important to know where the biggest opportunity lies. Internet-based businesses are the biggest thing in today’s world, but they also come with some of the biggest risks. Therefore, one of the most important parts of starting a home business is making sure that your product or service is going to fit a profitable niche.

Although you may be used to working eight hours a day and then being off, you have to realize that in order for a home business to thrive more of a time commitment may be needed. Once everything is in place you will be able to relax a little.

Start out your home business by finding your niche. This is going to be the only way you can work towards success, as a niche defines and describes your business while clarifying your main function. If you are unsure of your niche, you could find yourself working aimlessly and exceeding your business capacity.

When making the decision of starting a home business, it is important for you to pick a subject that you are familiar with. Remember, you own the business, so you do not want to have the responsibility of having to deal with customers’ problems and not knowing what to do about these problems.

As stated before in the introduction for this article, more and more people are creating home businesses when jobs are scarce. They allow flexible hours and the ability to sell goods and services. If you remember the tips from the article above, you can start your own home business.

#CertifiedAccountant #BetterBusinessBureau #InternetBasedBusiness #Russfwood #Russandnancywood